Crisp
How To Make It In America | Season 1 | Episode 2

Crisp

TV-MA | 25 MIN

Written by Rob Weiss
Directed by Julian Farino

Using $3G they got via yet another high-interest loan from Rene, Ben and Cam get their hands on the spool of Japanese denim.  They hit a series of dead ends in their search to find a manufacturer for their "Crisp" brand of retro-70s jeans but after crashing a late night dinner with designer John Varvatos, they are granted a meeting. Varvatos' "jeans guy," sussing out their inexperience, tells them they need a sample - it's too soon for a manufacturer. But he has even better advice: quit. Undeterred, Ben vows to find a sample maker.  Meanwhile, Rachel invites Ben out for sushi and it ends badly when he realizes "moving on" is the topic of conversation. Rene tries to get some love for his new beverage Rasta Monsta with some grassroots marketing ideas.

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