The battle between the Philadelphia Eagles and New England Patriots wasn?t the only fight waged during Super Bowl LII. Westworld?s official Season 2 ad in the game?s third quarter offered a peek at the rift between man and machine. Here are the most popular takeaways from the jam-packed 30 seconds, directed by series co-creator Jonathan Nolan.

Maeve + robotic bulls gorging armed humans = internet frenzy.

Where did these bulls come from? Why are they unfinished? Why won?t guns stop them? Moral of the moment: If you see one of these things barreling toward you, run away as fast as you can. Speaking of...

Kanye fans perked up.

The all-piano cover of Kanye West?s ?Runaway? was recorded by Westworld composer Ramin Djawadi, and it didn?t take long for music blogs to notice. Djawadi?s hands are the pair featured over the player piano in Season 1; he?s also responsible for the series? other buzzworthy covers, including those of Radiohead and Soundgarden.

Women led the charge.

IndieWire tracked the female-led evolution of the campaign, which kicked off with a cryptic Twitter message from Delos board employee Charlotte Hale (Tessa Thompson). Cut to the official ad where Maeve Millay (Thandie Newton) is seen leading a herd of angry bull hosts while Dolores draws up plans for burning their world ?to the ground.?

Jonathan Nolan tricked his brother.

The Westworld co-creator allowed his brother Christopher Nolan, director of The Dark Knight and Dunkirk, to preview the ad. ?My brother said that at first, he thought the ad was a car commercial,? Nolan told Entertainment Weekly in a post-Super Bowl interview. ?And I said, ?Exactly!?? For Nolan's full breakdown on the spot, head over to EW.

There?s more to this game.

After the ad aired, fans were treated to a 90-second version on HBO.com and YouTube. Within minutes of being made available, superfans on Reddit and trade reporters alike broke down each moment, frame by frame. Though there are already theories on what?s in store for viewers come April, there seems to be one general consensus: It?s going to be chaos.

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