PRIDE MONTH 2019
Brooklyn Concert Excites Ahead of WorldPride Celebrations
By Fiona Shea
HBO kicked off the last week of Pride Month with a concert at the Brooklyn Mirage before Sunday’s march in New York City.
On Tuesday, June 25, a few days ahead of New York City’s WorldPride parade, nearly 2,000 members of the LGBTQ+ community and their allies gathered in East Williamsburg, Brooklyn to celebrate with a concert.
The event, sponsored by HBO, continued the network’s ongoing mission known as Human By Orientation. A re-tooling of the letters H-B-O, the initiative asserts the universal humanity of all, regardless of sexual orientation, gender identity and ethnicity. The concert, held at the Brooklyn Mirage, served as a space for self-expression and positivity, featuring performances from DJ Timo Weiland, Leland, Betty Who and Normani.
Weiland, who kicked off the evening, was most excited to be a part of New York City Pride. “It’s for every borough and every person,” he said. “It’s contagious for people who are allies, for people of all colors on the spectrum. We all get to enjoy it.”
Following Weiland, singer-songwriter Leland, who grew up in southern Mississippi, shared with HBO his understanding of the intensity of coming out: “For me, it’s about creating and being a part of safe spaces that bring together everyone who is here to further equality.”
Australian singer Betty Who shared the same sentiment: “Pride is about celebrating yourself and feeling like people around you also celebrate you, that you’re allowed to be whoever you want to be.”
Normani, former member of the pop quintet, Fifth Harmony, showcased a mashup of pop hits with one mission in mind: Getting the crowd pumped for the city’s celebrations.
On Sunday, HBO, WarnerMedia and parent company AT&T joined millions for the WorldPride March and its surrounding festivities, including the 50th anniversary observance of the Stonewall Uprising in the city’s Greenwich Village. The company’s float, touting the message Lead With Love, included a Kiss Cam, which prompted interactions between spectators and marchers along the route.
While Pride Month has concluded, the mission of Human By Orientation and Lead With Love stand as pillars of the values across of HBO and WarnerMedia, year-round.