In 1969, the parents of Lisanne Skyler bought an Andy Warhol "Brillo Box (3¢ Off)" sculpture--one of 17 made, and the only one known to have been signed by the artist--for $1,000. An exact replica of a shipping carton for the Brillo soap-pad product, Warhol's Brillo Boxes (assembled at his NYC studio, The Factory) were at first dismissed by the art world as not legitimate. But 40 years later, with Warhol's reputation as a contemporary-art visionary long secured, the same sculpture sold for over $3,000,000 at a record-breaking Christie's auction. Blending humorous family narrative with Pop Art history, the film follows this iconic work as it makes its way from a New York family's living room to the contemporary global-art market, exploring the ephemeral nature of art and value and the decisions that shape family history.