The Victorian house, in which Camille Preaker grew up, is rife with dark secrets. The house's floral wallpaper harnessed a distinctive ornateness and overbearing beauty. So overbearing, it became a motif of deceit and evil. The Sharp Objects campaign took hold of this visual metaphor, making it the landmark to introduce the dark limited series. Hidden details and glimpses gave the audience clues of what was to come.