At the heart of HBO’s new genre-bending series Lovecraft Country is the exploration of the individual journeys each character goes through to reclaim their power. Inspired by the Orithyia Blue comic book featured in the show, the team tapped three Black artists who had the creative freedom to explore those character transformations through afrofuturistic episodic cover art in the form of a comic book.

When we released each episodic cover on social media, fans ate it up. We saw significant engagement across all related posts and gave us another avenue to connect with our Blerd audience and reclaim sci-fi in a modern and relevant way.

When we released each episodic cover on social media, fans ate it up. We saw significant engagement across all related posts and gave us another avenue to connect with our Blerd audience and reclaim sci-fi in a modern and relevant way.

The finished art was gorgeous, but we wanted fans to be able to go into detail on each artist's creative process and background. We created profiles for each artist on our HBO.com platform, below.

Given the high engagement and demands for hard copies of the cover art, HBO collaborated with Black-owned vendor BLK MKT Vintage to release a limited-edition set of 750 prints for free. The entire collection sold out within three minutes, confirming our fans appetite for the show.