Game of Thrones Season 8 Integrated Campaign
Ahead of the epic final season of Game of Thrones, HBO reminded fans of everything their favorite characters have done #ForTheThrone. The multi-phased campaign excited existing fans, intrigued new ones and dominated cultural conversation around the historic television event. When HBO asked fans what they did #ForTheThrone, they did not disappoint.
Relive the Journey
HBO created interactive pieces highlighting behind the scenes content and characters' biggest moments from Seasons 1-7 to get fans excited for the final season.
Brands, celebrities and super fans showed pledged their allegiance and show how far they would go #ForTheThrone.
What Would You Do For The Throne?
HBO launched a four-phased campaign that included celebrity-hosted binge stunt, global artist influencer campaign, a large scale social good activation at SXSW and a global scavenger hunt.
HBO partnered with Twitter and tapped celebrity GoT fans Jimmy Kimmel, rapper T-Pain, Broadway star Kristen Chenoweth and NFL quarterback Aaron Rodgers to host a Season 1 binge.
Eighteen artists from around the globe created art inspired by the series, encouraging fans to share their creations.
In partnership with the American Red Cross, HBO hosted a blood drive at SXSW. The activation was a war camp featuring multiple experiences inspired by what characters did for the Throne. Snapchat AR filters allowed for fans to have a layered, sharable digital experience.
The global scavenger hunt sent fans all over the world to find six Iron Thrones in locations inspired by locations of the show all #ForTheThrone.
After much anticipation, the Season 8 trailer crushed HBO’s previous record for the most views in 24 hours for a TV trailer with 81.5M cross-platform views, surpassing the Season 7 trailer’s 61M 24-hour view record.
The in-depth behind the scenes series continued epic fashion. The long form videos give fans an exclusive look inside the creation of each episode.
The cast of GoT looks back on the near decade of working on the series.
