Join the 'Game of Thrones' With Immersive Technology
Ahead of the highly-anticipated final season, Game of Thrones utilized the latest innovations in VR, AR and mixed reality to allow fans to experience Westeros like never before. These digital experiences blended with the real world at South by Southwest, retail stores across America and through mobile phones. To celebrate the Season 8 trailer, GoT launched the first ever brand Instagram AR effect. Leading into premiere, the stunning VR experience allowed fans to relive the epic Battle at the Frozen Lake. Fans faced the White Walkers again in Magic Leap mixed reality. On premiere day alone, GoT’s Snapchat AR lens garnered over 27 million impressions and drove millions to tune in to the epic final season.
The Dead Must Die: a Magic Leap Encounter
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Snapchat Landmarker AR Experience
The first of its kind lens excited fans and press alike.