euphoria | season one video campaign
euphoria set out to expand the world of the show by giving viewers the content they craved between episodes. by creating platform-specific video content, EUPHORIA reached audiences in meaningful ways.
the euphoria youtube channel housed a variety of videos from long-form interviews to music visualizers, set tours and BTS. and the community of 245K strong continues to ask for more content.
the hbo team armed cast member sydney sweeney with a GoPro fusion, allowing her to capture her on-set experience in 360 degrees and show fans a unique, inside look of life on the euphoria set.
Sources: NIELSEN SOCIAL, CROWDTANGLE, YOUTUBE CREATOR STUDIO