euphoria | season one video campaign

euphoria set out to expand the world of the show by giving viewers the content they craved between episodes. by creating platform-specific video content, EUPHORIA reached audiences in meaningful ways.

the euphoria youtube channel housed a variety of videos from long-form interviews to music visualizers, set tours and BTS. the community of 476K+ strong continues to ask for more content.

euphoria bts

the hbo team armed cast member sydney sweeney with a GoPro fusion, allowing her to capture her on-set experience in 360 degrees and show fans a unique, inside look of life on the euphoria set. 

content period.

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red carpet

cast members stepped into "euphoria" at the premiere in los angeles.

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vizualizers

highlighting both the music and visuals of the show, these moody pieces played into youtube behavior of visual asmr. these videos have reached collectively over 6.8+ million views on YouTube.

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behind the scenes

euphoria released bts content episodically on youtube with cutdowns on instagram.

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crackvid

euphoria played the role of a stan and created a crackvideo using videos the cast captured on set and reached over 1.6+ million fans.

Sources: NIELSEN SOCIAL, CROWDTANGLE, YOUTUBE CREATOR STUDIO