euphoria | season one video campaign

euphoria set out to expand the world of the show by giving viewers the content they craved between episodes. by creating platform-specific video content, EUPHORIA reached audiences in meaningful ways. 

the euphoria youtube channel housed a variety of videos from long-form interviews to music visualizers, set tours and BTS. and the community of 245K strong continues to ask for more content. 

euphoria bts

the hbo team armed cast member sydney sweeney with a GoPro fusion, allowing her to capture her on-set experience in 360 degrees and show fans a unique, inside look of life on the euphoria set. 

content period.

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.1:38
red carpet

cast members stepped into "euphoria" at the premiere in los angeles.

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.4:51
vizualizers

highlighting both the music and visuals of the show, these moody pieces played into youtube behavior of visual asmr. these videos have reached collectively over 5.5 million views on YouTube.

.2:14
behind the scenes

euphoria released bts content episodically on youtube with cutdowns on instagram.

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.3:15
crackvid

euphoria played the role of a stan and created a crackvideo using videos the cast captured on set and reached over 598k fans.

Sources: NIELSEN SOCIAL, CROWDTANGLE, YOUTUBE CREATOR STUDIO