euphoria | season one video campaign
euphoria set out to expand the world of the show by giving viewers the content they craved between episodes. by creating platform-specific video content, EUPHORIA reached audiences in meaningful ways.
the euphoria youtube channel housed a variety of videos from long-form interviews to music visualizers, set tours and BTS. and the community of 245K strong continues to ask for more content.
euphoria bts
the hbo team armed cast member sydney sweeney with a GoPro fusion, allowing her to capture her on-set experience in 360 degrees and show fans a unique, inside look of life on the euphoria set.
content period.
Sources: NIELSEN SOCIAL, CROWDTANGLE, YOUTUBE CREATOR STUDIO