euphoria | season one campaign

EUPHORIA quickly became a part of culture. With platform-specific content created, the series developed a passionate community of engaged fans, becoming television's #1 most social drama of the summer.

In 10 weeks, EUPHORIA digital/social platforms skyrocketed to over 1 million fans, becoming HBO’s 2nd most social series behind Game of Thrones.

content period.

.2:16
unfiltered: zendaya

zendaya's interview launched the episodic UNFILTERED series, giving the actors space to speak to their connection with their flawed characters. the series has amassed over 2.9 million views.

visualizer-57057501_PRO35_10.jpg
.4:51
vizualizers

highlighting both the music and visuals of the show, these moody pieces played into youtube behavior of visual asmr. these videos have reached collectively over 5.5 million views on YouTube.

sydney-sweeney-set-tour-41865301_PRO35_10.jpg
.2:57
sydney sweeney set tour

using a GoPro fusion, sydney sweeney gave fans a 360 look at life on set. the video has reached over 611K views.

crack-vid-57056901_PRO35_10.jpg
.3:15
crackvid

euphoria played the role of a stan and created a crackvideo that used videos the cast captured on set, reaching over 598k fans.

.2:14
behind the scenes

euphoria released bts content each week on youtube with cutdowns on instagram.

.2:16
unfiltered: zendaya

zendaya's interview launched the episodic UNFILTERED series, giving the actors space to speak to their connection with their flawed characters. the series has amassed over 2.9 million views.

visualizer-57057501_PRO35_10.jpg
.4:51
vizualizers

highlighting both the music and visuals of the show, these moody pieces played into youtube behavior of visual asmr. these videos have reached collectively over 5.5 million views on YouTube.

sydney-sweeney-set-tour-41865301_PRO35_10.jpg
.2:57
sydney sweeney set tour

using a GoPro fusion, sydney sweeney gave fans a 360 look at life on set. the video has reached over 611K views.

crack-vid-57056901_PRO35_10.jpg
.3:15
crackvid

euphoria played the role of a stan and created a crackvideo that used videos the cast captured on set, reaching over 598k fans.

.2:14
behind the scenes

euphoria released bts content each week on youtube with cutdowns on instagram.

love rules

in celebration of pride, euphoria and Snapchat created custom AR filters that leveraged sky tracking technology. fans accessed the filters on national pride parade routes. the lens organically reached 53.7K users; those who unlocked the lens spent over 2 minutes playing with it.

love rules

in celebration of pride, euphoria and Snapchat created custom AR filters that leveraged sky tracking technology. fans accessed the filters on national pride parade routes. the lens organically reached 53.7K users; those who unlocked the lens spent over 2 minutes playing with it.

share euphoria

euphoria stickers and reactionary GIFs drove over 81M GIF views on GIPHY.

hear euphoria

listen to the official season 1 playlist featuring music from Labrinth and Drake.

share euphoria

euphoria stickers and reactionary GIFs drove over 81M GIF views on GIPHY.

hear euphoria

listen to the official season 1 playlist featuring music from Labrinth and Drake.

euphoria in pictures

created in collaboration with series regular and photographer jacob elordi, a physical zine was designed and printed for 500 superfans, the cast and crew post-finale. select pages from the zine were later released digitally on instagram and hbo.com. see more of the zine here.

Hide Caption

Sources: NIELSEN SOCIAL, CROWDTANGLE, TWITTER ANALYTICS, YOUTUBE CREATOR STUDIO, SPOTIFY, SNAP, GIPHY