euphoria | season one campaign
EUPHORIA quickly became a part of culture. With platform-specific content created, the series developed a passionate community of engaged fans, becoming television's #1 most social drama of the summer.
In 10 weeks, EUPHORIA digital/social platforms skyrocketed to over 1 million fans, becoming HBO’s 2nd most social series behind Game of Thrones.
euphoria launched a YouTube channel to reach younger audiences that may not be HBO subscribers. this channel didn't act like a typical network channel with trailers and promos alone.
with exclusive, stylized cast interviews, behind-the-scenes set tours and cast-captured content, the channel grew a passionate community of fans always asking for more.
in celebration of pride, euphoria and Snapchat created custom AR filters that leveraged sky tracking technology. fans accessed the filters on national pride parade routes. the lens organically reached 53.7K users; those who unlocked the lens spent over 2 minutes playing with it.
euphoria in pictures
created in collaboration with series regular and photographer jacob elordi, a physical zine was designed and printed for 500 superfans, the cast and crew post-finale. select pages from the zine were later released digitally on instagram and hbo.com. see more of the zine here.
Sources: NIELSEN SOCIAL, CROWDTANGLE, TWITTER ANALYTICS, YOUTUBE CREATOR STUDIO, SPOTIFY, SNAP, GIPHY