Founded by Scott and Seth Avett and Bob Crawford in 2001, The Avett Brothers have gone from obscurity to critical acclaim and sold-out tours, experiencing profound heartbreak and exceptional joy along the way.
Filmed with extensive access over the course of more than two years, May It Last: A Portrait of the Avett Brothers is an inside look at the North Carolina band, from their origins to a recent collaboration with legendary record producer Rick Rubin (Johnny Cash, Jay Z, Beastie Boys, Dixie Chicks, etc.) on the Grammy-nominated album True Sadness. The film depicts a lifelong bond and unique creative partnership, as band members experience marriage, divorce, parenthood, illness and the challenges of the music business, offering a meditation on family, love and the passage of time. An Apatow Production (HBO’s Crashing and Girls) in association with RadicalMedia (HBO’s Paradise Lost 3: Purgatory), May It Last was produced and directed by Judd Apatow and Michael Bonfiglio.
Featuring a wealth of original footage of the Avetts in the studio, on the road, and at home, never-before-seen family photographs and home movies, never-before-heard original songs and rousing concert performances, the intimate film includes revealing interviews with Scott (banjo, lead vocals) and Seth (guitar, lead vocals) Avett, band members Bob Crawford (bass), Joe Kwon (cello), Tania Elizabeth (fiddle), Paul DeFiglia (keyboards) and Mike Marsh (drums), Rubin and friends and family. May It Last shows how the ties between Scott and Seth help shape their creative process as musicians and songwriters.
The film had its world premiere at the 2017 SXSW Film Festival where it received the 24 Beats Per Second Audience Award.
May It Last: A Portrait of the Avett Brothers is an Apatow Production in association with RadicalMedia; produced and directed by Judd Apatow and Michael Bonfiglio; executive producers, Jon Kamen, Dave O’Connor, Justin Wilkes; cinematographer, Jonathan Furmanski; additional photography, Michael Richard Martin; sound, Brad Bergbom; editor, Paul Little.