Social | Social Content Series & Campaigns | Sports


Anyone who saw Andre the Giant remembers the first time they did. The social campaign for the HBO Sports documentary Andre the Giant gathered interviews with wrestling’s biggest stars like Hulk Hogan and Ric Flair, as well as celebrities and influencers that also had personal memories of their encounter with The Giant. Each interview clip included the #MyAndreStory hashtag, inviting fans to join the conversation with anecdotes of their own -- which they did in droves.

This Andre-sized campaign produced unprecedented results. Over 1 million linear viewers tuned in to watch the film on premiere night -- the most for an HBO Sports documentary in 18 years.