Steve grew up in New Jersey where he attended Glassboro State College, a school which decided to re-name itself the year after he graduated. So technically, he went nowhere.
After college Steve took a job at Fingers Radiator, where his primary responsibility was delivering radiators in a van. During his first day on the job, one of his co-workers locked him a cage for 20 minutes, as a joke. Steve did not appreciate the joke, but during his 20 minutes in the cage, Steve decided the radiator business was not for him, and that comedy writing was the way to go.
He then attended the School of Visual Arts in New York and began his advertising career. Over the years, with jobs at BBDO, Cliff Freeman, and Goodby Silverstein & Partners, Steve has written many well known TV commercials for clients like Budweiser, Staples, and Little Caesars Pizza. He is the writer of the Budweiser Lizards TV campaign, and the writer and voice of the Budweiser Donkey, a character who realized his dream of running with the Clydesdales on the 2004 Superbowl.
Steve's commercials have won many international advertising awards including over 35 Clios, six Cannes Lions and two British D&AD pencils for Excellence in Copywriting. In 2005, Adweek named him their National Copywriter All Star.
Outside of advertising, Steve has been doing oil paintings for the past seven years. For these efforts he has received considerably less praise, and no awards of any kind.
Steve's debut animated short film, "Angry Unpaid Hooker," was given Best Animated Short at the 2006 Comedy Arts Festival in Aspen, and became the basis for the The Life & Times of Tim.