USA Today recently named Russell Simmons one of the "Top 25 Most Influential People of the Past 25 Years," calling him a "hip-hop pioneer" for his groundbreaking vision that has influenced music, fashion, finance, television and film, as well as the face of modern philanthropy. From creating his seminal Def Jam Recordings in 1984, to the 2007 publishing of his New York Times best-seller "Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success", Simmons is recognized globally for his influence and entrepreneurial approach to both business and philanthropy.
Giving back is of primary importance to him. In all aspects of life and as chairman and CEO of Rush Communications, Simmons has consistently leveraged his influence in the recording industry as well the fashion, television, financial services, and jewelry sectors to give back. A spiritual person by nature, Simmons also leads the non-profit division of his company, Rush Community Affairs, and its ongoing efforts to empower at-risk youth through education, the arts, and social engagement.