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| Episode 103 November 1, 2005 |
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No Laughing Matter
Paul Rodriguez Jr. might be the son of a famous comedian, but his career as a skateboarder is nothing to joke about. This past August, he captured his second gold medal at the X-Games and inked a sponsorship contract with Nike that includes his own signature shoe, marking Nike's first deal with a skateboarder. In addition, Rodriguez's Latino celebrity image has been utilized in the marketing campaigns of ESPN Deportes. Despite Rodriguez's admission that success in action sports offers no guarantees for the future, the prospects of this 20-year-old high-school dropout look bright. With the professional skateboarding tour and nationally televised competitions captivating a sizable segment of the country's youth, action sports are fast becoming the choice of a new generation. In a collaboration with Sports Illustrated, REAL SPORTS' Mary Carillo sits down for a conversation with the junior Rodriguez, who once used the family living room as a skate park.
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