Correspondent: Andrea Kremer
Producer: Tim Walker, Chapman Downes
The gossip column in the daily newspaper used to be the most dreaded place for major sports figures to see their names in bold - until Deadspin.com emerged with the motto "Without access, discretion, or favor." By adhering to its mission, the site has carved out a unique niche in the digital media landscape. Enormously popular, Deadspin has become a significant newsmaker by demonstrating a willingness to post the most personal material about sports headliners. One national publication recently described Deadspin as "the raunchiest, funniest and most controversial sports site on the web," and the list of sport stars it's embarrassed continues to grow, with little sign of slowing down. Correspondent Andrea Kremer visits Deadspin's editors to see if anything is out-of-bounds for a website that has helped re-shape the sports media landscape.