Correspondent: Jon Frankel
Producer: Tim Walker
In most sports, eight seconds goes by in a flash. In professional bull riding, eight seconds can be a lifetime. The best-known and most-popular rodeo event, it's an extreme sport in every sense of the word. Correspondent Jon Frankel takes a closer look at what is arguably one of the toughest and most dangerous sports on the planet, where the motto could easily be, "it's not a matter of if you get hurt, it's a matter of when."