The most important thing is to find great actors who are able to capture the essence of a character, not a literal imitation.
Why did you decide to tell the story now?
It's really relevant. Reality television has taken over the entertainment business in a way that nobody could've predicted. It's a good time to look back and see how that genre of entertainment was born. And it was born with the Louds.
What was the source material for the behind-the-scenes conflict?
The screenplay was written and researched by David Seltzer. We came in afterwards and caught up with the original documentary footage and Pat's book. But we relied on him.
Was it difficult to find name-actors who could capture real people who've already been seen on film?
We've done something similar in 'American Splendor' when we had Harvey Pekar actually in the movie with Paul Giamatti. The most important thing is to find great actors who are able to capture the essence of a character, not a literal imitation.
Every actor I've ever worked with has wanted as much information about their character as they could get their hands on. There was a wealth of information for them to pull from in 12 hours of documentary footage.