In his first starring series role, Stephen Merchant portrays Stuart, a web designer who recently relocated to LA from England in hopes of finding excitement, romance, and maybe even a soul mate. Working out of his LA home, Stuart has an easy rapport with an attractive roommate named Jessica (Christine Woods), though it is clear she's not romantically interested in him. Half as charming as he thinks he is – and twice as desperate – Stuart is obsessed with infiltrating the glamorous world of beautiful people, and doggedly hits the LA social scene in the company of pals Wade (Nate Torrence), who's in the throes of a separation from his wife, and Kives (Kevin Weisman), a charismatic paraplegic who fares far better with the ladies than Stuart or Wade.
‘Hello Ladies' is executive produced by Merchant along with Lee Eisenberg and Gene Stupnitsky, both of whom worked on U.S. version of ‘The Office. ‘ Eisenberg and Stupnitsky also co-wrote the ‘Hello Ladies' pilot with Merchant.