The Alzheimer's Project:
Presented by HBO Documentary Films and the National Institute on Aging of the National Institutes of Health
In association with the Alzheimer's Association®, Fidelity® Charitable Gift Fund, and Geoffrey Beene Gives Back® Alzheimer's Initiative
National Institute on Aging, National Institutes of Health
The National Institute on Aging (NIA), one of the 27 Institutes and Centers of the National Institutes of Health (NIH) at the US Department of Health and Human Services, leads the federal government's effort to improve the health and well-being of older Americans through research. NIA is the primary federal agency for Alzheimer's disease research.
NIA's Alzheimer's Disease Education and Referral (ADEAR) Center offers research-based information and resources for people living with Alzheimer's disease, their families and caregivers, health care professionals, and the public. Get up-to-date information and free publications about diagnosis, treatment, caregiving, research, and clinical trials on the website or by calling the toll-free number.
Richard J. Hodes, MD, Director of the National Institute on Aging
Marcelle Morrison-Bogorad, Ph.D, directs the NIA's Division of Neuroscience, which provided technical advice on the films, and whose portfolio of basic, translational and clinical research on Alzheimer's disease is featured throughout the films.
The Alzheimer's Association® is the leading voluntary health organization in Alzheimer's care, support, and research. Our mission is to eliminate Alzheimer's disease through the advancement of research; to provide and enhance care and support for all affected; and to reduce the risk of dementia through the promotion of brain health. The Alzheimer's Association® has 77 local chapters, more than 300 points of service, a toll-free helpline available 24/7, and a vast website to help accomplish its vision of a world without Alzheimer's.
Harry Johns, President and CEO
Fidelity® Charitable Gift Fund
The Fidelity® Charitable Gift Fund ("Gift Fund"), an independent public charity with a donor-advised fund program, was established by Fidelity Investments® in 1991. The purpose of the Gift Fund is to further the American tradition of philanthropy by providing programs that make charitable giving simple and effective. As of Dec. 31, 2008, more than 55,000 donors have recommended grants totaling more than $9 billion to over 129,000 nonprofit organizations nationwide since the Gift Fund's inception. The Gift Fund is the third largest public charity, as ranked in The Philanthropy 400, by The Chronicle of Philanthropy, Oct. 30, 2008 (based on contributions from individuals, foundations, and corporations).
Sarah C. Libbey, President
Geoffrey Beene Gives Back® Alzheimer's Initiative
The Geoffrey Beene Gives Back® Alzheimer's Initiative is philanthropy with an attitude. Funded by the Geoffrey Beene designer menswear brand, the Alzheimer's Initiative is dedicated to "getting ahead of the future" with a wake-up call to the 76 million baby boomers in the direct impact zone of a pending epidemic that will bankrupt our healthcare system. The Initiative works to generate public awareness around the importance of early diagnosis and treatment, clinical trials, life planning, and bio-ethical and quality-of-life issues related to early stage Alzheimer's.
The parent sponsor, Geoffrey Beene, LLC, is an innovative philanthropic business model where all the net profits of the company support critical causes. To date, Geoffrey Beene, LLC has committed close to $150,000,000 for research across diseases, as well as to signature solutions around educational and societal issues.
Meryl Comer, President