HBO: About: Frequently Asked Questions: Licensing and Retail FAQs

  1. What is HBO Licensing & Retail?

    HBO Licensing & Retail is the merchandising and licensing arm of Home Box Office. It oversees the development and marketing of Officially Licensed Merchandise for retail sale. HBO Licensing & Retail works very closely with its licensees, and with HBO programming executives and talent, to ensure the highest quality merchandise possible.

  2. What categories of merchandise is HBO Licensing & Retail interested in licensing?

    HBO Licensing & Retail has licensed, or would be interested in licensing, most categories of merchandise, including: apparel, publishing, housewares, Interactive games, electronics, paper goods, gifts and novelties, collectibles, toys and games, sporting goods, food and beverage, and health and beauty products. Some categories may not be appropriate for every licensing program. A partial list of HBO licensed merchandise can be found at the HBO Store.

  3. Where is HBO Officially Licensed Merchandise sold?

    HBO licensed merchandise is generally distributed to specialty and gift stores, mid-to-upper level department stores, catalogs, and online retailers including the HBO Store.

  4. Where can I get a list of HBO Licensing & Retail licensees?

    Licensee lists are only available through HBO Licensing & Retail, at its sole discretion.

  5. Does HBO Licensing & Retail also handle the development and distribution of soundtracks and Home Video/DVD?

    No. HBO Home Entertainment manages DVDs and videos, while soundtracks are developed through HBO's Department of Business Affairs.

  6. I have a great idea for a licensed product. How can I obtain a license to manufacture and distribute merchandise related to HBO programming?

    HBO Licensing & Retail does not accept unsolicited product ideas or samples. Licenses are granted and negotiated on an individual basis after a thorough evaluation by HBO Licensing & Retail. Potential licensees are also asked to complete a License Application.

    For more information please contact:

    HBO Licensing & Retail
    Director, Licensing & Retail
    1100 Avenue of the Americas
    New York, NY 10036