HBO Licensing & Retail is the merchandising and licensing arm of Home Box Office. It oversees the development and marketing of Officially Licensed Merchandise for retail sale. HBO Licensing & Retail works very closely with its licensees, and with HBO programming executives and talent, to ensure the highest quality merchandise possible.
HBO Licensing & Retail has licensed, or would be interested in licensing, most categories of merchandise, including: apparel, publishing, housewares, Interactive games, electronics, paper goods, gifts and novelties, collectibles, toys and games, sporting goods, food and beverage, and health and beauty products. Some categories may not be appropriate for every licensing program. A partial list of HBO licensed merchandise can be found at the HBO Store.
HBO licensed merchandise is generally distributed to specialty and gift stores, mid-to-upper level department stores, catalogs, and online retailers including the HBO Store.
Licensee lists are only available through HBO Licensing & Retail, at its sole discretion.
No. HBO Home Entertainment manages DVDs and videos, while soundtracks are developed through HBO's Department of Business Affairs.
HBO Licensing & Retail does not accept unsolicited product ideas or samples. Licenses are granted and negotiated on an individual basis after a thorough evaluation by HBO Licensing & Retail. Potential licensees are also asked to complete a License Application.
For more information please contact:
HBO Licensing & Retail
Director, Licensing & Retail
1100 Avenue of the Americas
New York, NY 10036